Friday, 14 February 2014
Brick talk
Wednesday, 12 February 2014
A splash of colour
Saturday, 16 November 2013
A moment's reflection
Saturday, 4 May 2013
Through a glass darkly
This strikingly striped taxi is a moving advert for budget fashion accessory chain Aldo, spotted from a bus going up Tottenham Court Road. The taxi overtook the bus, and then both obligingly slowed down just as I got my camera adjusted. The design is one of several by graphic designer Malika Favre, all featuring geometric backgrounds and a face with sunglasses. I dont think it depicts anything specific that Aldo actually sells. Coordinated cycle chic types might think, matching yellow sun specs to go with my yellow bike, but they don't really have them in bright colours.
Photo-based graphics on vehicles is a bit of a trend, printed on flexible plastic film that moulds to the contours of the bodywork. This one works because it's simple and emphasises the pleasing curves of the London taxi. Others are nastier: the Sky vans with lurid photos of TV shows are particularly ugly. There's a lorry I see regularly, printed to look like an oversized wooden crate of potatoes. Sometimes you might wish all vehicles were dignified dull colours with discreet lettering in a nice serif font, preferably gold, like the old Hovis ads. But of course in those days the streets were actually plastered with painted signs on house ends, shopfronts, billboards and sandwich-man boards, buses and commercial vehicles, you name it, huge lettering shouting out trade names and unproven claims. Even more visual clutter than we have today, apparently unregulated and completely lacking in wit or irony. Some of those old signs survive, washed out half-readable remnants left to fade away quietly. The Aldo shrink-wrap, on the other hand, may be here today but it will be gone forever tomorrow.
Friday, 7 December 2012
Free cash
So what's gong on here? A smashed kiosk is roped off with police tape, sides leaning drunkenly, wires trailing loose and debris scattered around. People stop and take pictures on their iPhones, speculate about what might have happened and move on. The kiosk has signs proclaiming 'Free' and 'Cash Withdrawals' and the company name, 'Cashzone (Every transaction counts)'. A smaller sticker reads 'Ink Stain System Fitted' and, confusingly, 'No Smoking'. The kiosk itself seems to be a converted telephone booth, perhaps not the most suitable use for such a flimsy structure, but the cash machine is still in there, not working, but not noticeably damaged and presumably still full of ten and twenty pound notes. The machine nestles at a angle among the smashed sides, along with an impressively large electric siren and oddly, a bundle of brightly coloured nylon fabric that might be a tent or some kind of safety wear.
Lying behind the rubbish bin, a completely detached sign misleadingly tells you 'Free Cash'. Maybe free cash was the idea behind this, a ram-raid attempt that failed. Cashzone's website reports a recent ram-raid on a convenience store in Warwickshire but doesn't mention this, so maybe it's just the result of bad driving, a lorry reversing inaccurately or a drunken driver losing control. Either way, a graphic reminder that we're not entirely insulated from the possibility of violence.
Friday, 23 November 2012
Wall to wall iTech
Thursday, 23 August 2012
Headcam crazy
Filming yourself riding a bike might once have seemed absurdly pretentious, something only an avant garde artist would do, but nowadays the cycle magazines advertise helmet mounted cameras and it's no surprise to discover that people buy them. They even wear them in the street: this guy is at the London Cycling Campaign's Big Ride earlier this year. But while riding a bike is invigorating, frees your thoughts from everyday worries and only gets slightly boring if you do the same route every day, watching a video of someone's bicycle commuting route is of course like watching paint dry. Not exactly riveting.
The original purpose of the headcam was to capture exciting off road action on mountain bikes, so you could re-live the moment and perhaps work out why you crashed. There's a definite trend though, for urban cyclists to wear one on the way to work as a matter of course. I even know someone who does just that.
I suppose there can be exciting moments. Once I cycled the length of Tottenham Court Road holding a digital camera in one hand and steering with the other hand. 'Where's the drama?' my other half sneered, until it came to squeezing through the narrow gap between a bus and a lorry*, dodging pedestrians at the red lights and all that - it looks a lot more dangerous on camera than it really is. Not worth uploading to YouTube though, and soon deleted to free up hard disc space. Back in 2004 someone made a six-minute video of a messenger bike race in New York city that actually did bear watching, but only because it featured a group of riders being outrageously illegal, stopping cars and pedestrians in their tracks.
So do the modern headcammers want to capture bits of everyday excitement? No, apparently it's a form of insurance, a way to record bad driving and aggressive drivers, just in case. There are endless clips posted online featuring petty disagreements between cyclists and drivers. Some not so petty you might think, since they involve death threats, but of course that's all talk except in very rare cases. The trouble with this approach is that it encourages a combative attitude, which weight for weight doesn't look like such a good idea - an average bike weighs around 15kg, maybe 10kg if it's an expensive racing bike, while a typical car weighs 1200kg. It might be a good idea to think twice before you go banging on car windows, shouting at drivers at the next lights - and then threatening them that it's all on video. Getting people angry is not going to make the roads any safer.
*Note: that was a stationary bus and a stationary lorry. You should never ever do that if the vehicles are moving or even have time to move before you get to the next traffic lights.
Thursday, 19 July 2012
Get your bike fixed?
So why the comments? The issue here seems to be a huge comprehension gap. It's a bit like when I try to explain to my wife what's going wrong with our loft conversion: I'm an architect but she knows absolutely nothing about the practicalities of building, so I end up sounding like a condescending arsehole (so I'm told). We just don't speak the same language, although being an architect I can at least draw pictures to make things clearer, but it's also a matter of different priorities, different values. Bike shops are like that. You come in with your typical ordinary bike and you know there is something wrong with it. Maybe the chain keeps coming off, or it won't change gears any more. Probably you've already decided how much it's worth to get it fixed and you hope to get it back in time to ride home that evening, if not within the next fifteen minutes. Now, the staff at Bikefix are without exception bike nuts, like most proper bike shop staff. They know about every kind of bike there is and probably have some heavily customised machine of their own that they change around every week to make it cooler, or faster, or just plain different. What are they going to think of your ordinary bike? Well, to keep it short, they are going to see more wrong with it than you do. They know what they would do if it was their bike (strip it right down and replace most of the parts, throw out those luggage racks and all those unnecessary bolted-on bits, maybe even a quick spraycan job to brighten up that dismal dull silver-grey finish). What can they do about your problem? They know exactly what will happen if they just replace the bit you think needs replacing: the chain will still come off, or the gears will be ok for a week and then start to seize up again. So they explain what they see as the way to sort it out permanently, and of course it's five times the figure you had in mind, maybe more than you paid for the bike in the first place. And it will be ready on Thursday, not today. After all, it takes time as well as parts, and shops only exist to make a living wage. Of course that's not what inevitably happens - most repair jobs are actually quite straightforward - but you can see the scope for frustration. That's one route to disillusionment, but maybe also inspiration to put your money in the right place and invest in a decent bike, whether by ditching your old piece of crap or by getting it to work nicely.
At the other end of the scale, some of the gadget freaks who like expensive bikes are among the most persnickety people in the world. Is that a proper English word? It certainly feels like the right word to describe that particular combination of uncertainty and obsessive attention to detail. Take a look at a specialised bicycle forum if you don't believe me, or have a laugh at the one review of Bikefix on Time Out. These people know enough to know what they don't like but not enough to know how to achieve what they do want. A no-win situation for everyone involved, potentially.
Do satisfied customers wrote reviews? I once bought a lemon-yellow Brompton there. They have an excellent online system for choosing all the different options for colours, gears, type of handlebar etc. but after I did that I went in to finalise the order. They didn't like the colour but they didn't try to change my mind, and warned me accurately about what was then a long order time. It certainly didn't occur to me to find an online review site and say how the yellow was exactly as lemony as I hoped and the bike had absolutely nothing wrong with it. Between the two extremes, Bikefix is a pleasure to visit and they can usually do or get whatever it is that you want. Within reason.
Friday, 11 May 2012
Colour explosion at Kings Cross
The hotel is a typical London block, built in the early twentieth century in red brick with lots of fine carved limestone details, nothing very exciting by London standards, but just try looking for that kind of thing in an American city, for example. That paint is guaranteed for twenty years, apparently, but the novelty is going to wear off much sooner than that. Will it come off? No, most unlikely: even intensive graffiti removal techniques don't entirely remove all the paint, and over an entire building that would be ridiculously expensive. Sandblasting might work but it destroys the surface of bricks. So the original natural materials are likely to be covered up permanently.
One can only hope the owners will keep the facades freshly painted, and maybe next time do something that actually makes use of the architecture instead of camouflaging it.
Saturday, 24 December 2011
Dumb and Dumber
The wishes fall into neat categories. Modest wishes (I wish more fun [sic], I wish for a puppy, not to be bored). Ridiculous fantasy wishes (I wish for international travel to be free, to travel the universe in a spaceship). Flaky wishes to change the world (I wish for people to realise their happiness, I wish love to all my loved ones) and the frankly self-centred (I wish to have everything I ever wished for). The standard stuff of the internet age I suppose, all those half-considered contributions vying for attention. The pleased look on the models' faces combined with the nonsense wishes is what I find annoying, but I suppose the target audience will love it, and maybe even send in their own wishes. "I wish for a puppy." Grow up, buy yourself a puppy if you really want one. There are some more personal statements that make a bit more sense (I wish to live in the same city as my sister, I wish to have my book published) . One I rather like runs, 'I wish people on our planet [would] start working together and not against each other'. I don't think that's what the advertising agency was looking for though. It's almost as if stupidity sells.
"Make a wish at www.esprit.com"
Saturday, 19 November 2011
Walk don't run
Not a murder scene, this slightly alarming black figure is stuck to the floor of Victoria Station to reinforce the message, "You'll run into trouble if you run in stations". The way railway stations are organised, with platforms announced at the last minute, running for the train en masse is the norm. You might think a human figure would at least attract attention but people were casually stepping on this sign as if it wasn't there. It won't work, but it's quite graphically stylish, in the tradition of the signs you used to see on the Tube. I wonder if anyone remembers the London Undergound "Keep Feet off Seats!" sign when it showed two feet, one in clumpy lace-up boots and and one in high heels, in the days before signs all went down the pictogram route? It's refreshing to see a sign with a depiction of the human figure that isn't quite reduced to the stick-man level. Actually he has a lot in common with the London Sidelines silhouette man (on the sidebar, scroll down a bit). Perhaps they will introduce a female version too.Thursday, 17 November 2011
Advertising Christmas
Yet another giant LED screen appears in London, with a backdrop of yet another massive office development (actually, it's just visible to the right of the photo, behind Euston Tower). While it's tempting to see rapacious development as a sign that the economy hasn't collapsed yet, you sometimes wonder what is happening to the city. Giant screens are part of the attraction at Piccadilly Circus, but do we really want them spreading to any vacant site, stealthily replacing boring old paper posters and finding new high-profile spaces that still haven't been used for advertising? On the Tube system it's happened on a large scale already. London Underground have phased out paper posters completely to replace them with illuminated posters and LCD displays, installed projectors on platforms, and put banks of video screens on escalators. The only thing that stops them putting moving images on the corridors is that it's thought to be disorienting, and therefore likely to lead to people bumping into each other - an effect that presumably doesn't come into play when you're running down the escalator. At Euston Station, a recent overhaul of a very untidy station concourse has been resolved by putting in giant video screens all round, up at high level where there used to be a collection of uncoordinated adverts. Currently the whole lot are advertising the new Range Rover, as if London needs any encouragement to fill the streets with overpowered gas-guzzling status symbols.Saturday, 5 November 2011
Bicycle chic
Friday, 30 September 2011
Grey faces in the City of London
One lengthy Google search later, I can report that the grey faces are in fact part of a promotion for the insurance company Aviva. Their "You are the Big Picture" campaign put large black and white photographs of supposedly individual customers in noticeable places including night-time projection onto the National Theatre. To quote their website "It shows that we at Aviva want to get to know our customers as individuals". There is a charity link-up with Save the Children but that doesn't mean it's not 100% about self-promotion.

