The wishes fall into neat categories. Modest wishes (I wish more fun [sic], I wish for a puppy, not to be bored). Ridiculous fantasy wishes (I wish for international travel to be free, to travel the universe in a spaceship). Flaky wishes to change the world (I wish for people to realise their happiness, I wish love to all my loved ones) and the frankly self-centred (I wish to have everything I ever wished for). The standard stuff of the internet age I suppose, all those half-considered contributions vying for attention. The pleased look on the models' faces combined with the nonsense wishes is what I find annoying, but I suppose the target audience will love it, and maybe even send in their own wishes. "I wish for a puppy." Grow up, buy yourself a puppy if you really want one. There are some more personal statements that make a bit more sense (I wish to live in the same city as my sister, I wish to have my book published) . One I rather like runs, 'I wish people on our planet [would] start working together and not against each other'. I don't think that's what the advertising agency was looking for though. It's almost as if stupidity sells.
"Make a wish at www.esprit.com"
Saturday, 24 December 2011
Dumb and Dumber
Wednesday, 14 December 2011
Fitzrovia's fading mural
Monday, 12 December 2011
Winter Wonderland
Visiting on a Sunday afternoon at dusk, the trees were still silhouetted against a deep blue sky, but the strings of lights everywhere grab your attention. The whole site is laid out as streets, which does cause a bit of overcrowding, but better that than an empty fairground. Along the main thoroughfare the scale of the temporary wooden buildings increases, from simple shop stands to complex multiple-storey structures. There are several beer halls, including an antique travelling ballroom (apparently) and huge brightly lit fun palaces on the house-of-horrors model, all transported to Hyde Park rather than built from scratch. Good taste doesn't come into it of course, but the attention to detail is impressive - with antique relics, rustic fencing, old cars and even a tree-sized talking tree to add atmosphere (suitably located among a group of real trees on the lakeside). In the middle of all this the ice skating rink is arranged around the bandstand, and it's an unexpected oasis of calm, with static lighting and rather quiet music.
I've seen complaints about the place being crowded and expensive, but don't be put off. Like a lot of things in London, there is no entry fee, no time limit and no obligation to spend money. It's way more impressive than the typical English funfair and just looking is plenty of fun.
Tuesday, 6 December 2011
London's clogged arteries
Every morning the cars, vans and lorries pile into London. On this main road coming in from Essex the traffic is almost entirely one-way, an endless stream of red lights disappearing into the mist, albeit at a snail's pace when there are road works, which there usually are. You have to ask why they do it, when the rate of travel is painfully slow, and the risk of parking fines, arbitrary penalties for things like stopping in those criss-cross junction boxes, and the odd chance to get caught on a speed camera, add up to the absolute certainty of extra expense, stress and annoyance one way or the other. Driving in the city centre is so unpleasant that it's hard to see why anyone would voluntarily opt to travel this way. Door to door convenience and keeping warm and dry come into it, but can it be worthwhile? Of course heavy gear, goods and machinery need to come in a vehicle but most of those cars carry no passengers and nothing heavier than a briefcase. It's not just the shortcomings of public transport. The 26 cars, six commercial vehicles and one airport bus in this photograph probably carry no more than 60 to 80 people, which is less than half the official capacity of a Victoria Line carriage (181 people, 32 of them seated).
There's a story that in rural parts of Europe, people getting on to an empty train will look for someone to sit with: they actually prefer to sit together. Not here though, where everyone's first priority is to grab a bank of four seats and a table all to themselves, spread out their bags and gadgets, and then resent someone else coming along and hoping to sit there. Amazingly, I'm told there are plenty of London commuters who make the journey by road because they prefer to sit in the perceived safety and isolation of their car for however long it takes, rather than be cooped up with a crowd of strangers. No wonder the traffic isn't moving.